Critical Thoughts
Truwind Pulse - Shareable survey results of interest
Is the market ready for GM and GE foods?
February 2025 - What does the NZ market think about the Gene Technology Bill?
Comparing GM Perceptions between Producers & the Public
Spring 2024 - Public acceptance of GM & GE is significant, but this varies by application.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Local Govt - Sept 24
Where survey data and social media analysis confirms the tensions between Local and Central Govt.
Which industries are improving?
We look at how industry perceptions are changing and why.
Managing Environmental Impacts
In which we learn that NZrs are now less likely to think that environmental impacts are poorly managed.
Who is on your fire truck?
We uncover how volunteer fire service responders are known and appreciated.
What are the trade-offs for a bountiful future?
Uncovering how economic growth is increasingly favoured over social-environmental growth.
Who do we talk to about mental health?
Health professionals encourage people to turn to a trusted support network, so we asked New Zealanders who they feel they can talk to.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
The cost of living in NZ in 2024
45% of New Zealanders report a large or catastrophic impact from the rising cost of living.
Emerging Tech in 2024
Usage of new tech is up, but so too is wariness.
Perceptions of Farm Profitability
Our latest report shows farm employers across most sectors continue to invest strongly in their staff.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Neighbourhood Walkability
Does your neighbourhood pass the ‘popsicle test’ and the ‘Halloween test’?
Tourism: Booking Behaviour
We used Queenstown as a test case to understand a bit more about booking behaviours.
Emerging tech & power usage
The emerging technologies making an impact on how we use and create power.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Local Govt - Aug 23
Perceptions of local govt continue their slow but steady improvement.
Has the burp tax debate helped improve public perceptions?
We learnt how the public view the primary sectors' sustainable practices.
Emerging Tech: Generative AI
Understanding how New Zealanders view generative AI.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Local Govt - Jan 24
Perceptions have improved since the previous October
The Trainer and Assessor Landscape: Insights in Forestry and Wood Processing
Helping the Food and Fibre CoVE understand the industry workforce.
Health & Wellbeing Mythbusting
Our handy guide to 10 common health-and-wellbeing myths.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Career choices: perceptions of the good, the bad and the ugly
The healthcare sector may command respect, but at what cost to its workers?
Perceptions of Local Govt - Oct 23
Revealing a dip in the general mood of the nation in relation to local government outside of Auckland.
Workplace Loneliness
Not just a broader social issue, loneliness matters at the level of the individual workplace too...
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Rural Digital Connectivity
Concerns continue to be raised about rural connectivity, holding back the rural economy.
Public perceptions of livestock industries and livestock welfare
Who's doing best and who does the public trust the most?
Loneliness - June 23 update
The heightened levels of loneliness continue to be found amongst younger people.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Industry Perceptions - June 23
Noting some big changes following Cyclone Gabrielle.
Perceptions of Local Govt - May 23
A month dominated by Auckland politics, Cyclone Gabrielle and 3 Waters.
Loneliness - May 23 update
Confirming the ‘epidemic of loneliness' and ‘friendship recession’ apparently arising from the pandemic.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Genetically Modified Foods
We examined GM, focusing on willingness to buy, the impact of price and what GM would do for NZ's image.
3 Waters
Uncovering that 3 Waters opposition largely arises from factors around local control and trust in govt.
Buying (or not buying) Green
In which we look at how the cost-of-living crisis is affecting higher-priced green purchases.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
The 2022 Local Govt Elections
Unpacking voter - and non-voter - behaviour.
Perceptions of Local Govt - Jan 23
A quarter when mayors were busy attracting controversy for all the wrong reasons.
Taxing Emissions
How much do people know and what do they think about the government proposals?
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Sources & effects of water pollution
We found that livestock and human (sewage) waste are of equal concern.
Be careful what you wish for - the perils of unintended consequences.
Freshwater Quality?
In which we learn 2/3 of New Zealanders are concerned about their water reliability and quality.
Be careful what you wish for - the perils of unintended consequences.
How do we shop for groceries?
Shopper behaviour at the supermarket really is a mixed bag.
Be careful what you wish for - the perils of unintended consequences.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Be careful what you wish for - the perils of unintended consequences.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Be careful what you wish for - the perils of unintended consequences.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Be careful what you wish for - the perils of unintended consequences.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Be careful what you wish for - the perils of unintended consequences.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Be careful what you wish for - the perils of unintended consequences.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Be careful what you wish for - the perils of unintended consequences.
Facial Recognition Software
Privacy and ethical concerns need to be addressed before there is a viable marketing application for NZ.
Perceptions of Local Govt - Nov 22
With local body elections falling in this quarter, discussion levels were up.
Digital Adoption in Primary Industries
Provide actionable insight for anyone seeking to unleash the potential of digital agriculture.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
5+ a Day - Believe it? Do it?
Most agree that the 5+ a day recommendation is correct, but only a third actually do it.
The Plant vs Dairy Debate
How do plant-based alternatives stack up against milk in consumer perceptions?
Sustainable Shopping
How much do we really think about Sustainable Shopping Choices?
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
The Pulse of Christchurch - Sept 22
The Pulse of Christchurch is a research project that we run every year across Greater Christchurch.
Supermarket Food Pricing
Do people think agriculture is taking profit at the expense of sustainability of the land?
Sustainable Food Production
We asked whether consumers thought specific NZ farm types are better or worse than the global average.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Environmental Compliance
We found that Kiwis are more confident in our primary producers than media trends often portray.
Industry Perceptions - May 22
Significant proportions have improved their perceptions of dairy, sheep & beef and arable farming.
Destination Perceptions
Perceptions of locations can differ from what those destinations' brand managers would like.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Post-Lockdown Recreation - Jul 22
How did lockdown changes influence recreational habits later on?
Post-Lockdown Travel intentions
Mixed news from the inbound and domestic tourism markets.
Perceptions of Local Govt - Jul 22
As rates rise, approval declines.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Public Perceptions of Gene Editing
Increases in GM crops are being reflected in increased consumer concerns.
Reading in a Digital Age
Presenting a unique insight into our reading behaviour.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Agrichemical use in NZ
People overseas are increasingly concerned about the impacts of agrichemicals. What do Kiwis think?
3 Waters - Local Water Done Well?
Contentious for some, but what do New Zealanders really think of local water reforms?
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.