Critical Thoughts
Recent writing from the Truwind team
Time for a Net Enshittification Score?
Why NZ companies may be more prone to this creeping malaise. - From NZ Marketing Magazine
Daring to disagree with Ritson
The Barbie AI meme shows there's nothing new under the sun
Why you should treat your marketing like your Kiwisaver
Keep investing, even in the hard times.
90% of everything is crap. Really?
We apply some Critical Thinking to Sturgeon's Law.
What are you measuring and why?
Unpacking Goodhart's Law and what it means for your business.
The not-so-Holy halo effect
Why do we think businesspeople can make good politicians?
Start a post, try writing with AI
And with those 7 words, LinkedIn shoots itself in the foot.
Wake up & smell the coffee (prices)
Critically assessing the coffee price debate
Parasocial relationships
Time to offer one to your customers?
Mr Bates vs the Marketers?
What the British Post scandal teaches us about brand management.
Lucky you!
Maybe the triumph of your last campaign was less about your prowess than you’d like to think...
Generational Pixie Dust?
Gen X? Y? Boomers? Our argument that the notion of generations is an elaborate con.
Are Kiwis really only two degrees of separation apart?
Yeah nah - even the original study got it wrong!
The pursuit of happiness
A dispatch from the Ministry of the Bleeding Obvious.
That didn't go too well
Be careful what you wish for - the perils of unintended consequences.
Please wait while the queue evolves
Joining a queue is making an investment risk - does your company pay-off?
Monsters from the deep
Does your brand have what it takes to be unloved?
By the light of a dumpster fire
We can be blind to the obvious, but also blind to our blindness.
Shades of grey in the future
For the first time in history, we expect the old to emulate the young rather than the other way around.
What do you lose when using AI?
We discuss the quirks of human psychology that can undermine the gains we get from AI.
Letter from Taiwan
Some cross-cultural insights from a Truwind researcher's cycle-tour of Taiwan.
Uncovering (un)Critical Thinking
Worried about black plastic kitchen utensils? Fear no more, Critical Thinking to the rescue!