Critical Thoughts
Recent writing
Are you thinking the way you think you're thinking?
Discussions on cognitive biases tend to focus on consumers. But marketing managers can fail too...
When the numbers don't add up
Is the UK really still in love with Tesla? We look behind the numbers.
Thinking differently to reveal the new. Provocative? Contrarian? Perhaps. We're just following the data.
Truwind Pulse - Recent survey results of interest
Agrichemical use in NZ
People overseas are increasingly concerned about the impacts of agrichemicals. What do Kiwis think?
3 Waters - Local Water Done Well?
Contentious for some, but what do New Zealanders really think of local water reforms?
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Farm Profitability
In which we uncover the misperceptions people have about the business of farming.
Perceptions of Local Govt in NZ
Where survey data and social media analysis confirms the tensions between Local and Central Govt.
Which industries are improving?
We look at how industry perceptions are changing and why.
Years of data, from facial recognition to sustainable shopping; rural connectivity to loneliness.